Provost Daniel Diermeier’s Typology of Boycotts

University of Chicago Provost Daniel Diermeier's Harvard Business Review article was featured in The New York Times to address recent boycotts and protests surrounding large companies, such as Uber and Starbucks. " But if you’re organizing a boycott around a more polarizing issue — say, who deserves to come to a country, for how long and for what reasons — you can expect that for any consumer action, there will be an equal and opposite reaction."

Full coverage is available at The New York Times.