The Strategic Uses of Survey Research in Political Campaigns

Course Details
Instructor: 
Jason McGrath
Days: 
R
Time: 
3:00 PM - 5:50 PM
Course Information
Quarter: 
Spring 2017
Course Number: 
31730
Section: 
01
Notes: 
Priority will be given to students pursuing the political campaigns certificate.
Course Description:

This course will provide the student with an introduction to the basic facets of survey research, from sampling (WHO gets interviewed),  survey design (WHAT gets asked), data analysis techniques, and interpretation of results (WHAT does it mean).  But the lion’s share of the course will focus on addressing the question; HOW does the data get used?  We will reference actual case studies involving public opinion in political campaigns, with heavy emphasis on the current issues of the day and the use of public opinion research as the nation gears up for the 2016 presidential election.  The course leader wears dual hats as an active polling consultant to dozens of campaigns (federal, state, and local) each cycle, while also serving as the Democratic pollster for the highly-regarded bipartisan NBC News/Wall Street Journal survey.