Behavioral Insights and Parenting Lab
Testing insights from behavioral science to support parent engagement
The Behavioral Insights and Parenting (BIP) Lab studies the parental investments that promote children's success and how behavioral tools can leverage these investments to increase their return. The BIP Lab was founded by professor Ariel Kalil and professor and former Chicago Harris dean Susan Mayer as the research hub of the Center for Human Potential and Public Policy (CHPPP). It was created under the premise that behaviorally informed tools represent a “low-cost, light touch” means to support optimal parent engagement in child development, particularly in economically disadvantaged households. Current research at the BIP Lab focuses on parent engagement in early literacy activities, a behaviorally-informed approach to improving preschool attendance, and stress reduction for optimal parent engagement.