Day(s)
W
Time(s)
3:00 PM - 5:50 PM
Course ID
32810
Term
Winter 2018
Certificate Program
Political Campaigns

“Change does not roll in on the wheels of inevitability, but comes through continuous struggle.” These words of Dr. Martin Luther King, Jr. were never more true than in today’s gridlocked American political system. Smart public policy doesn’t pass and implement itself - it comes as a result of well planned, hard fought, strategic issue campaigns, many of which span years and even decades. This course will teach students the theory and practice of strategic issue campaigns, from setting campaign objectives and targeting decision makers to planning effective tactics, designing a message frame, and winning the support of those who can further the cause.